No it's completely right and no corporates "do it completely differently"!!!! Unfortunately, your opinion/advice is the same as many amateur filmmakers and is one of the main reasons WHY they are and why they will remain amateur!
Horsesh*t! Apple had at least one expert, if not teams of experts, who specialised in market requirements. If they didn't, the iPad would likely not have complied with various legal requirements for personal electronic devices and would not have even been allowed on the market in the first place. The last generation Mac Pro for example, had to be withdrawn from the EU market for well over a year. That wasn't really a huge Apple design cock-up though, the EU laws changed after the Mac Pro was launched, so it had to be withdrawn from the market rather than it not being allowed on the market in the first place.
There is an additional consideration here though; Apple sells direct to consumers, commercial filmmakers don't, they effectively sell to distributors/broadcasters. So, whatever you think consumers want is irrelevant if you can't first satisfy: 1. Legal requirements AND 2. The technical and aesthetic requirements of distributors/broadcasters.
The very fact that you legally own and drive those models of Honda and BMW is testament to the fact that they DID meet all the legal/technical market requirements! Although, it would seem that either the market changed during production or they simply got the aesthetics wrong in the first place. In commercial filmmaking, even if all the legal, technical and aesthetic market requirements are met, there is still no guarantee of success. However, not meeting the market requirements does guarantee failure!
But, if Henry Ford designed and made his model "T" today it would be an absolute failure because it would not meet the current emission or safety standards and probably a whole host of other current market requirements and would not even be allowed on the market!
Thinking "out of the box" is risky in filmmaking but sometimes a risk worth taking. Crucially however, one needs to know "the box" in the first place AND know where it's acceptable to try and think/go outside of it. The problem with the vast majority of amateur filmmakers is that they don't bother to even find out what "the box" is and therefore, go outside of it in unacceptable areas and make films which are unmarketable!
G