YouTube Original Channels Initiative

C

CraigL

Appears to have been quietly taken down from the walls and swept under the carpet.

I don't think there's any surprise here, they stated getting very quiet about it after the second round. It was an interesting experiment, and although it produced some great "old fashioned" YT content (SciShow anyone?) a lot of the money got spent on TV media companies to do things. I think this comment from the TubeFilter article nails it:

One of the biggest issues with the YouTube Original Channels Initiative was the fact that a channel is a never-ending investment. YouTube success is best achieved through years of hard work and regular posting, a process that engages current fans and slowly causes subscriber counts to move upwards. By attempting to pay a few millions for instant hits, YouTube undermined this process by making its Original Channels reliant on regular support from a system that could never provide them with all the sustenance they need.
Click to expand...

Here's that article:

http://www.tubefilter.com/2013/11/12/youtube-original-channels-initiative-experiment-end/

CraigL
 
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