Hey all!
Can someone give me a brief rundown of what is allowed and whats not with reference to using branded products in feature films - like I appreciate having to get artists consent for using music related content - but say everyday items - having a coca cola can, seeing a samsung tv, the brand of the camcorder in use etc
And on a similar point - films like Castaway that had FedEx sponsor the production, or at least finance product placement - is that a feasible method for partially financing your own feature? i.e. propose to use a brand in order for some kind of financial return?
- or would any notable brands laugh at such a request, unless its being made with a budget and audience hit to make it worth there while?
Cheers!
Can someone give me a brief rundown of what is allowed and whats not with reference to using branded products in feature films - like I appreciate having to get artists consent for using music related content - but say everyday items - having a coca cola can, seeing a samsung tv, the brand of the camcorder in use etc
And on a similar point - films like Castaway that had FedEx sponsor the production, or at least finance product placement - is that a feasible method for partially financing your own feature? i.e. propose to use a brand in order for some kind of financial return?
- or would any notable brands laugh at such a request, unless its being made with a budget and audience hit to make it worth there while?
Cheers!