I am sorry you think I'm being evasive. It was certainly not my intention.
Marketing a film is like marketing any product, service or business. Sure, there are channels such as social, print, PR, digital, guerrilla etc. But how you use these channels really does depend on the film. As does the budget.
Good advertising is about a single hook, a single idea that drives people to do something. That idea or hook can be implanted onto every aspect of the work. I think some of the greatest hooks can be found in films.
As far as sales, I would say the answer is the same. There's Amazon, Netflix, Hulu, VOD, physical DVD/Blu Ray's etc. We have access to that, but just because we can, doesn't mean that we should. It's all about thinking it through and finding that audience. It's about timing, knowing which order works best for the audience you're after.
I know these aren't the answers your looking for. But if someone produces an entire marketing and sales plan without knowing what exactly they're marketing/selling, the then they're lying to you. Think of the difference between the marketing of Anchor Man 2 vs 12 Years a Slave. Both of them are films? Totally different strategies. Totally different audiences.
I started this company because I worked on a film that was burned by a distributor. I watched it happen. It was a great movie but the company did no marketing, placed it without thinking, took a hefty cut off the top and to this day I don't think anyone has seen a dime.
So I understand how skeptical you are, and I would be to. But please understand: we all started this company for that very reason. We were tired of getting burned by distribution that produced nothing. We were tired of a distributor we couldn't get on the phone.
We have a lot of ground to make up from the sins of those that came before us. That's what we're working towards.
Thanks,
Please don't be evasive.
Your non-answer answers are why you create distrust.
Tell us about your marketing and sales program.