Marketing the film? Thoughts from Iceland...

B

Bjorn_Iceland

Hi there,

Greetings from Iceland, the Land of Fire and Ice. We have quite an active film production community here; the last James Bond film for example was filmed mainly in Iceland.

I found this article from the Hollywood Reporter interesting as it says that most major studios spend 1%-3% of their marketing budgets on developing Web sites and buying Internet advertising:
http://www.hollywoodreporter.com/thr/film/feature_display.jsp?vnu_content_id=1000512483

And this CNN article is great on how to getting short films 'out there':
http://www.cnn.com/2000/SHOWBIZ/Movies/05/15/short.film/

Do you guys think of using iFilm.com, or charged.com/60secondfilmfestival.com to get your completed work out there?

Best,
- Bjorn

bsnorra@hotmail.com
 
NYTimes and BugmeNot.com

Thank you ZenSteve, I missed that article (probably because the NY Times tends to insist on registration to read articles).

Luckily I just found BugmeNot.com which allows you to bypass their stupidity...
 
Yes. Normally I quote the whole articles, but I didn't want to clog up and derail your thread with a few pages of "other" stuff :)
 
You can read more about Iceland and its news here: http://www.icelandicreview.com/

(This article is fun and describes us as the 'Blue-eyed sheikhs' :)
http://www.lewrockwell.com/spectator/spec402.html )

Here are examples of our production companies:
http://www.icelandicfilmcompany.com/ (http://www.imdb.com/title/tt0132889/ )
http://www.pegasus-pictures.com/
http://www.agustbaldursson.com/new/
http://www.icecorp.is/web/InTheWorks/ColdLight?ArticleID=129

My company is in the marketing business through its division IM Group, and we help people to market their films using the Internet.

You can read about one of our services here: http://www.exyahoo.com/imdb.html
 
Hi Bjorn,

That article is interesting, but perhaps not so relevant today. Its a snippet from a more optimistic time.
I lot has changed in the years since it was written and a few of those site that the article mentions no longer exist.

Ifilm and such sites are great, but if you intent to submit your film to festivals, you might want to hold off from putting it on the net as it might disqualify the film from some festivals.
 
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Sundance is the only festival I know of that disqualifies for website submission. Is there any other fests anyone can name for certain? I have yet to find one.

Ifilm has a LOT of banner ads and the short films are not really their mainstay anymore, as it has shifted to movie trailers for big hollywood and interviews with starlets.

There still are several short film sites around.
atomfilms.com
ifilm.com
www.undergroundfilm.org
www.brycewilson.net
www.brownfish.com
www.reelmind.com
www.movieflix.com
www.singlereel.com
www.triggerstreet.com
 
Internet 'Guerilla' marketing...

PJ Ross' Boo Tips articles are excellent (see here and here) re: marketing Indie/short films.

Increasing exposure of shorts/features using the Internet as a 'guerilla' marketing medium is a technique that seems underutilized by those who will benefit from it most - the talented directors operating on a shoestring.

You can for example grab expired domains with traffic, including domains that are still listed as 'official' sites in IMDB.com to increase the eyeballs reaching your indy promotional site(s).

Of course if you use IMDB.com listed expired domains it is best to put up an archive link to the original content as well as the 'guerilla' marketing link to your production's website (see for example the sites I have done from http://www.thetv.org ).

This technique growing in popularity, and it is very simple and easy to do if you put the time in to find the expired domains relevant to your production.

(Thanks PJ for your reply at sonnyboo.com as well.)
 
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