Link to site question?

I'm just getting acquainted with this site and I'm confused. I'd like to make a link to my site but I can't figure how to do it. I've put a banner up on my site and it will bring viewers here. But how do I get traffic the other way?

The html I used for the banner is different from the html shown for the link. Am I supposed to paste this html to my page?

Thanks for comment.
 
Are you using the reciprocal IndieLinks.com, or just the plain 'ol regular banner from IndieTalk.com?

Hello, btw. :)
 
Zensteve--

Thanks for your comment. What is the difference between IndieLinks and IndieTalk? I keep getting them confused.
 
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