Thanks, finderskeepers - we had some delays mounting the play (the original theatre didn't work and other spaces were booked) but the play will finally go up the end of August at the Lillian. Yeah, the clips were solid, and we have a second project possibly ready to go, with original footage with Jann and Dana Carvey. I think that will help out, too.
chiggerstv, I had done a previous Kickstarter campaign which was not officially successful, so we didn't receive funding. I was already signed up for Amazon payments (how you collect funding if your successful, and how you get it into your bank account), so it seemed easy to set this second project up on Kickstarter.
I think if I was fundraising a large amount and felt iffy about my chances of hitting the goal number, I'd go with IndieGoGo, or one of the sites where you collect on whatever you receive, instead of having to hit the goal. But, I like Kickstarter's look and convenience of not having to set up another new account somewhere was what brought me back the second time.
You have to push it online a lot, to the point where you're sick of talking about it. Have small business cards printed up with the website for the project on it, so if you start talking to someone you can hand them one. Find websites where the regulars might like a movie of your genre, and join the conversation. (HINT: don't ask other filmmakers, we're broke, too.) Get your friends and family to re-post, re-Tweet, share for as long as they will tolerate you. Most of your funding will come in the last days of the project.
A friend of mine is currently running a project for a documentary, and is a little over a third of the way there with $27,000. She has a week to get pledged another $50K.
Out Of Print If you watch this project, you might see how someone tries to make a big push in their last week. I saw a guy on Facebook push hard during the last two or three days of a project and cross a big goal in the last hours of the project. Watching some that are nearing the end, and maybe following them on Facebook or Twitter to see how they market their projects might be worth checking out.
Good luck!
gelder