I thought I would pass along this interesting post on the Ms. In the Biz site.
This filmmaker, who has had great success with Kickstarter in the past, is not tracking as well with her current project. She opens up with her numbers and tries to draw some conclusions, causes:
Including:
She admits it is hard to draw conclusions, but some of these seem reasonable to me.
This filmmaker, who has had great success with Kickstarter in the past, is not tracking as well with her current project. She opens up with her numbers and tries to draw some conclusions, causes:
Including:
FACEBOOK CHANGED: The thing that’s going to hurt your Kickstarter though is their desire to get paid to show people your stuff. It used to be that if someone liked your page they would see your posts. No longer.
CROWDFUNDING FATIGUE: Everyone we know is crowdfunding. I believe crowdfunding has a large and bright future but the first backlash is inevitable and we may be in it now. “Oh, wow I can’t wait to jump on board” is no longer the initial reaction to someone’s crowdfunding campaign among those whose social circle is full of crowdfunding. This will make campaigns a harder sell
MEDIA CROWDFUNDING OVERLOAD. Every media outlet is constantly bombarded with requests to cover crowdfunding campaigns. Many of them now have a no crowdfunding policy. Just having a campaign is no longer newsworthy.
She admits it is hard to draw conclusions, but some of these seem reasonable to me.