Cootdog,
Maybe he's started an international business, but the question is whether he'll be successful. he started out right, and had all the equipment, young, kinda hip but unassuming-looking guy posts outrageous, somewhat self-depricating idea, which has a slightly subersive socio-economic message built into the overall sardonic approach, and people will look at that and advertisers know it. The problem may be that for me, at least, he mis-played it with all the corporate primma donna attitude on the website directing advertisers to go here and media relations to go there and all that.... "it will help me to organize my e-mail", etc. Now he seems like another business player.