What I mean is a like for example. They brag about how the show House was shot on the 7D. There was also a comedy feature, that got distribution shot on the 7D as well that bragged about it. Can't remember the name.
This is not so much bragging as it is justifying a lower end format as acceptable. The point is: If a Canon 5DII is good enough for an episode of HOUSE, then it's good enough for someone's guerrilla short or feature. I'm sure you heard about how Danny Boyle shot 28 DAYS LATER with standard definition Canon XL-1 cameras? That was
huge news at the time.
This goes back with most formats. 35mm was the standard, but then filmmakers started breaking out with some 16mm hits (EVIL DEAD, EL MARIACHI), it meant that you didn't have to be uber-rich to produce a movie. Same thing happened with Super 8mm, when the Rank Cintel transfer system came out and VHS was dominant.
That still didn't help the people shooting video, trying to break in with film favoring distributors. Then THE BLAIR WITCH PROJECT came out (shot on high 8mm, 400 line video, with some 16mm interviews) and people went crazy about the possibilities. George Lucas and Robert Rodriguez made waves when they shot ATTACK OF THE CLONES and ONCE UPON A TIME IN MEXICO in HD, using the Sony cams.
Amateur stuff still looked like video, but then the Panasonic DVX100 with 24P and Cinegamma, and Magic Bullet software came out. Video didn't have to look like a soap opera anymore, so people were tauting the DVX. Then Spielberg reshot a scene for MUNICH (a 35mm film), using the Panasonic HVX200 - the HD version of the DVX.
The big rage about DSLR cameras, like the Canons is that you can achieve a cinematic shallow focus and switch out lenses. Most prosumer video cameras have a single built in zoom lens, hence the depth of field is deep (everything is in focus) and that's not a good look for movies, which are very calculating (using focus, colors, lighting, arrangement) about where a viewer's eyes are supposed to be focused. You had to buy/rent a special lens adapter to get shallow focus shots.
Now, it seems that many pros are looking to cams like the Arri Alexa and RED Epic, for shooting theatrical fare. But that doesn't mean you should ditch your current camera and break your bank. Unless you make the next PARANORMAL ACTIVITY breakout, your movie is going to be seen on TV. Making beautiful shots have as much, or more, to do with lighting, composition and set elements than what kind of camera you have. I pointed out some things about "production value on this thread:
http://www.indietalk.com/showthread.php?t=34518
Py comes to mind. Bad image quality but good sound.
The director could have shot that in color, but he shot on Black & White 16mm - a grainy Tri-X reversal stock, I believe. If you watch any of Darren Aronofsky's movie, the guy is always going for an unusual style. I believe PI cost about 60K to shoot and then another 60 for lab and post. It's grainy and washed out, yet it cost him a pretty penny to get that look.