Online Screenings and Analytics Product

Hey All,

Actor-turned-developer here. I’ve got a concept to pitch regarding controlled online screenings for indie film makers. The product would give online screening capabilities to indie film-makers needing a low cost solution for obtaining data from a desired user-segment to help guide the production of their films. These screenings can be focus group screenings, test screenings, critic screenings, private screenings, or preview screenings.

This product will foreseeably help film makers improve their work based on targeted feedback they get from their own constructed sample set, comprised of target audiences / individuals (can be critics, journalists, fellow film-makers, bloggers, friends, family, strangers, etc.). The feedback will be gathered via a number of data-collection methods such as session cams, pre and post viewing surveys, mouse-movement, eye-movement etc.

The usefulness of such a product is based on the underlying assumption that film-makers would have a use for feedback from targeted users / groups and that the information gathered can be used to make changes to the teaser, trailer or pre or post production cut of the film to ensure better audience reception.

It would be great to get thoughts on the concept, as well as hear about other online products / software or tools film-makers use for screening purposes. Thanks!

-Rex
 
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