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Old 04-16-2017, 09:02 PM   #1
arnaudfischer
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Product Placement Advertising for Web series, short, pilot

Does anybody have experience in funding film projects with Product Placement advertising?

Do you reach out directly to the brands or to agencies?

Fully appreciated insights.

-arnaud
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Old 04-16-2017, 09:26 PM   #2
Sweetie
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A little.

How big is your fanbase?
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Old 04-16-2017, 09:32 PM   #3
arnaudfischer
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Hello Sweetie, thank you for the responsiveness; fully appreciated. I actually don't have a fan base, but running an experiment managing some Web series, shorts, pilots.

How big a fan base would be required to attract product placement advertisers? I assume you're talking about Youtube, Facebook, Twitter, Instagram?
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Old 04-16-2017, 09:48 PM   #4
Sweetie
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Quote:
I actually don't have a fan base
Honest truth, you're in a bad place to be thinking product placement. Chicken or the egg right?

Quote:
How big a fan base would be required to attract product placement advertisers? I assume you're talking about Youtube, Facebook, Twitter, Instagram?
That's a "How long is a piece of string" question. It does depends on who you're targeting, what you need and your value proposition. It could be in the thousands, it could be in the millions.

Getting a local business or a struggling startup on board for a product/service donation is probably about as good as you're going to get.

At this stage, for the most part, getting a big name on board is a pipe dream. Big brands are often protective of their reputation and rarely will gamble with an unknown element without a compelling reason to get involved, usually a big fan base.

Without a fan base, it's tough to convince traditional business people on why their ROI is better with you than their other channels. This is why new and local business are easier targets. They don't have the wisdom to know better.
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Old 04-16-2017, 11:38 PM   #5
directorik
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I have quite a bit of experience with product placement. Never funded
a film project with it.

Yes, you reach out directly to brands and agencies. Better to hire a
specialist to do it. But they are expensive. You will need a film the
advertiser believes will be seen by a lot of people. Coke or Pepsi wants
James Bond to pick up a can, take a drink, utter a satisfying sigh and
then use the can to disarm the bad guy. It's not to their advantage to
pay a filmmaker money to have their product in a movie that might
be seen by 1,000 people.

You need to show that your movie will be seen by tens of thousands.
If you can show that you will be getting 10 to 20 thousand views a month
you might get some money from advertisers.
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