Thank you for the responses so far! It's good to find such an active community.
@DeJager: Absolutely serious. We very much want to support the indie film scene here in NJ. You'll find that many campaigns use the flexible funding method. We wanted to be honest with potential backers should we not reach our goal as this is an expensive business, particularly with a new LLC. We're working on getting some forums of our own ready so people can keep in touch with employees of the company about any questions and concerns they may have (and give us a kick in the pants when we need it

).
We are doing our very best to make sure the movie happens and that any funds donated go directly towards the movie.
@directorik: Thank you for the welcome! We could see where that would be a regular occurrence, but we are here to stay to enjoy your wonderful community here. We do apologize that our first post was in finance about our Indiegogo campaign, but we only just found this great forum and our campaign was already in full swing. We hope to bring our own thoughts and advice to share with everyone here who asks for it (and get great advice from them as well!).
@Doghouse Reilly: We appreciate your input about the rewards. This is our first time doing this, and we based it on rewards from other campaigns. We will discuss and see about modifying them very soon. Perhaps a DVD for the lower donations and a Blu-Ray for the higher? In any case, it's certainly a good point. We'll keep everyone posted.
Thank you all again for the responses so far!
EDIT: After discussing it with the director, he agrees about these points. Any money gathered, whether we reach the goal or not, will be saved and banked solely for The Journal while we consider other options. This means your money will go directly to the film no matter what.
He also agrees about the perks. Donors paying for this movie should at least get their own copy. Any donation made that's $25 or above will automatically get a digital copy for download AS WELL AS an option for a DVD if they so choose. The campaign's details have been modified to reflect this.
If there's any questions, please feel free to post them here.