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07-24-2012, 09:58 AM
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#1
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Basic Member
Join Date: Jul 2012
Location: Global
Posts: 2
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Hello, new here.
Hi, I've just registered here, been lurking a while.
My name is Marty, and I work with a company that does a bunch of work in the the film marketing/promotion space, and we also do quite a bit of social media "activation" for titles. I have a particular fascination for the independent film and how it reaches a paying market even though we mostly work on the "classic" big Hollywood stuff.
The arc of my career is unusual - I started in film and television in the early 1980's, on the set, as a PA, eventually a first AD and then digital special effects and post production, switched to interactive digital communications in the early 1990's and eventually the old and new converged for me about 5 years ago, as more and more media and entertainment projects became about digital marketing, distribution and commerce.
I'm simply observing the conversation here, it seems like a mostly mature and civilized forum for people who have a passion for making films. I don't really have anything to add to the discussion yet, but I did want to say hello.
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07-24-2012, 01:50 PM
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#2
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Basic - Premiere Expired
Join Date: May 2009
Location: Currently: Cincinnati
Posts: 4,269
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Welcome!
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07-24-2012, 09:23 PM
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#3
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Premiere Member
Join Date: Jul 2010
Location: Rego Park, NY
Posts: 3,312
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Welcome to IndieTalk.
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07-25-2012, 01:05 AM
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#4
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Premiere Member
Join Date: Mar 2004
Location: Unfashionable NoHo
Posts: 9,755
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Hello Marty 
Quote:
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social media "activation" for titles
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What exactly does that mean? I've not heard of that term.
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07-25-2012, 01:31 AM
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#5
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Basic Member
Join Date: Jan 2011
Location: SoCal
Posts: 931
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Welcome!
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07-25-2012, 08:38 AM
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#6
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Basic Member
Join Date: Jul 2012
Location: Global
Posts: 2
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Quote:
Originally Posted by Zensteve
Hello Marty
What exactly does that mean? I've not heard of that term. |
It means using Social Media to ensure that interest in a film turns into asses in seats in the theater.
In short - "likes" are nice. Ticket sales are better.
So we do things to help ensure that the social audience isn't just talking about the film, they are also going to the theater to see it. That's "Activation."
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07-26-2012, 08:44 PM
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#7
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Premiere Member
Join Date: Dec 2009
Location: Oregon
Posts: 6,489
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Sounds like black magic! Who do you have to kill to make this work 
__________________
You may think me a little mad, but you'd be wrong, there is nothing little about my madness.
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07-26-2012, 09:20 PM
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#8
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Basic Member
Join Date: Jan 2011
Location: SoCal
Posts: 931
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Welcome!
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08-05-2012, 09:45 AM
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#9
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Basic Member
Join Date: Jul 2012
Location: Somewhere between here and there
Posts: 100
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martyf,
Welcome, I'm pretty new here myself, but rather than "lurking", I just signed up and got to give an opinion on a few things which I hope helped some people.
Since I was researching something at the time for my newly formed production company, I even created a thread.
Wow.
Due to the fact that we too are using a certain site to obtain "Likes", which we're using as a gauge of pre-product awareness, I'd appreciate it greatly if you could provide any tips.
So far, it looks like it's mainly actors who'd clicked the LIKE button, and since we're currently advertising for the leading roles, it's hardly surprising.
Still, more awareness and more LIKEs would please us a hell of a lot.
Thanks for your time.
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