Does "Budget" include Marketing & Promotion?

rayw

rayw

I thought it didn't, but then it was suggested that it did. And I understand that a film to be distributed to 2,000+ screens isn't even the same as thing as one shown on... a baker's dozen. Or less. Ever.

Then the discussion about the supposedly $15K production budget of Monsters came up and I wondered how could that be so different than the supposed $15K spent on Paranormal Activity?
http://www.imdb.com/title/tt1470827/
http://www.imdb.com/title/tt1179904/

What is it that accounts for such a bizarro difference of output?

So, If anyone wants to not look at a naked man running through a google search for "Does a film budget include marketing" then click your ruby slippers and say "There's no place like IHOP. There's no place like IHOP. There's... "

Anyway.
Found some interesting stuff.
Thought I'd share.

http://en.wikipedia.org/wiki/Film_promotion
http://en.wikipedia.org/wiki/Film_budgeting

http://entertainment.howstuffworks.com/movie-marketing.htm

http://www.hollywoodreporter.com/news/does-movie-marketing-matter-24514

http://www.3news.co.nz/Horror-movie...-away/tabid/418/articleID/124225/Default.aspx

http://www.altfg.com/blog/movies-431/robert-pattinson-remember-me-foreign-box-office/

http://www.variety.com/index.asp?layout=boWeekly&sort=weekly_location&order=desc
http://www.the-numbers.com/movies/records/budgets.php
http://www.the-numbers.com/market/Distributors/
 
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I want to know how a one pony circus gets it's $1.5M horror movie to open on 2,408 screens?

http://www.the-numbers.com/movies/series/Film-District.php

http://www.the-numbers.com/movie/Insidious-(2010)

$1,500,000 Production Budget

Theatrical Performance
$51,748,130 Total US Gross
+ $12,198,761 International Gross
= $63,946,891 Worldwide Gross

http://en.wikipedia.org/wiki/Insidious_(film)

Hmm... This might be "HOW":
http://en.wikipedia.org/wiki/James_Wan - & - http://en.wikipedia.org/wiki/Leigh_Whannell
(And I'm officially jealous, FWIW).

http://en.wikipedia.org/wiki/FilmDistrict
FilmDistrict is a multi-faceted acquisitions, distribution, production and financing company focusing on wide release, commercial pictures. Founded in September, 2010 by Graham King and Tim Headington’s GK Films, in partnership with Peter Schlessel.​

Hmm... Another "HOW": http://en.wikipedia.org/wiki/GK_Films

Okay, this is clearly looking like a high talent, special projects production.
Fair enough.
 
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Yeah, at the sans-distributor level that's the distinct impression I'm getting of "reported/estimated" budgets.

If I make it, and no one really wants to sell it, then I gotta come up with $$ for marketing & promotion, and call that part of the "production budget".

However, if I make it, someone wants to distribute it using their $$, then MY production budget remains the same, and the feature gets reported as having a production budget of what I spent - irregardless of what the distributor spent on M&P.

At least, that's the impression or general understanding I'm coming around to.

This entire part of the process kinda smacks of the roles of producer vs. director.
Below certain production levels they're both all over and into each other's territory, agreeably or adversely.
However, above some subjective threshold the producer(s) are clearly responsible for one set of roles/responsibilities while the director is clearly responsible for another set.
 
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