So... being ambitious (but realistic in that we're trying to but not realistically going to get distr), we are beginning the B2C and B2B social media fan base and industry push. We have a marketing and sales plan in place, are executing against this but am curious if anyone else out here has successfully built out a B2C base in order to go after channel distribution?
We are initially aiming at the UK and Finland (Finland due to a strange quirk of what we are shooting).
Have you successfully built a B2C fan base (to then go B2B for distr), what have you done and what worked for you? This is our first time attempting this so we are pretty clueless and simply doing what we believe will work. Having not done it before, we expect our beliefs to end up in pieces...
We are initially aiming at the UK and Finland (Finland due to a strange quirk of what we are shooting).
Have you successfully built a B2C fan base (to then go B2B for distr), what have you done and what worked for you? This is our first time attempting this so we are pretty clueless and simply doing what we believe will work. Having not done it before, we expect our beliefs to end up in pieces...
