Other marketing strategy for a film promotion

I wish to know other marketing strategy for promoting an upcoming film. I'm familiar with SEO or search engine optimization and SMM or social media marketing. But, I still need to know about B2B digital marketing. Does it help with film promotion? Others said its an effective tool in an online marketing. Can I get some information from you here folks?
 
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If B2B is about one business selling goods or services to another business, I'm not sure what business you'd be promoting your film to. What kind of film is it?
 
Hire a PR firm to handle the marketing/promotion of your film. The PR firm working with our movie has been absolutely fantastic to work with.
 
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