The studio wants to show it on Netflix as well as Imax, but the theatre chains are refusing to follow. I presume they're afraid of the competition on the internet.
Theatre chains will not show "Crouching Tiger" sequel.
- Thread starter Aspiring Mogul
- Start date
Very interesting. But no surprise. I guess they're not suicidal. I have to think that the practice of releasing movies to video-on-demand simultaneously with theater release likely poses an existential threat, as they say, to theater companies. If I were they, I wouldn't want to go along with it either. Surely, it could only sap ticket sales. Maybe the film isn't good enough for anything but direct-to-video?
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...or online distribution is a more suitable platform for them. Two huge TV shows are distributed primarily online in House of Cards (well, at least the first season was, unsure about the others) and Avatar: The Legend of Korra. I'm sure there are others. It's not that they're not good enough - they're two incredibly popular shows. It's just an effective way of fighting pirating and is more profitable (I presume - I haven't looked into stats). So perhaps cinema is going this way too?
