I'm strongly kicking around the idea of launching a linear-programmed Roku channel. Was hoping to get some thoughts about the idea from everyone here.
I was going to open the channel up to indie producers. Preferably I'd be looking for indie producers of TV shows...you know, episodic stuff. But I'd be open to indie movies and short films, too.
We'd pay a lot of attention to branding and social media marketing.
The idea is the content would be linear as opposed to on demand...like the way TV is delivered on a cable network like Bravo or USA.
It wouldn't make any money at first, of course. It would lose money. But the idea is to create a platform for indie producers who produce good stuff but are having a hard time finding a venue for it.
I'm thinking of developing a direct response monetization model...you know, companies can run advertising on the channel for free and only pay something if a sale is made.
Thoughts? Do you think producers would be interested in providing content? That's what the whole thing would hinge on -- content.
I was going to open the channel up to indie producers. Preferably I'd be looking for indie producers of TV shows...you know, episodic stuff. But I'd be open to indie movies and short films, too.
We'd pay a lot of attention to branding and social media marketing.
The idea is the content would be linear as opposed to on demand...like the way TV is delivered on a cable network like Bravo or USA.
It wouldn't make any money at first, of course. It would lose money. But the idea is to create a platform for indie producers who produce good stuff but are having a hard time finding a venue for it.
I'm thinking of developing a direct response monetization model...you know, companies can run advertising on the channel for free and only pay something if a sale is made.
Thoughts? Do you think producers would be interested in providing content? That's what the whole thing would hinge on -- content.