Ryan Stout, Arsenal’s founder and CEO: “You can go spend a thousand dollars and out-of-the-box it will take worse photos than your smartphone. Arsenal changes that by making your existing camera smarter.”
Wonderful. Take all personal creativity out of the art of photography and
allow some computer algorithm make the choice.
Anyone who has read my comments here on indietalk will know that I
always tell new filmmakers that it's NOT the camera it's the human
behind the camera. I guess I can't say that any more. Buy the right
camera and you don't even have to pay attention to how you shoot. The
camera will do it for you.