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Old 04-27-2006, 07:46 AM   #1
Ladd
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Feedback please! mySpace, Screener DVD: Flatland The Movie

Hey Everyone -

As many may know from another thread, which I can now not find, I've been dabbling in a mySpace marketing campaign for my animated feature film "Flatland." The plan was to make a profile for the movie, and each of the characters in the film. The characters would respond "in character" in a cute way, leaving comments and sending messages as if they actually existed - in a tongue-in-cheek manner.

After about a week of modest effort, I have managed to gather roughly 10,000 unique "friends" for all the characters and the movie. The campaign consisted of myself and my crew (er, wifey) sending out friend requests to people we thought likely to have read the book that the movie is based on, or would be intrigued by the movie's concept. We sent out about 200-300 friend requests per day. Several characters have broken the 1000 mark.

I gave the campaign a rest for a day and still am getting about 1 or 2 friend requests per hour, per character. Some of this is spammed friends, but a lot arenot, based upon some of the comments and messages that the characters get. "Loved the book!" "When's the movie coming out?"

So my plan is this.

1) Take a month (or two or three) to wrap the film up.
2) Have the crew (er, wifey) continue the campaign in earnest while I do so.
3) Sell a "pre-distribution collector's item screener DVD" of the movie to people online, announcing it to the friends when it's available.

I plan on burning the DVD's myself, using printable DVD's (for a nice professional look), etc. Costs for me would be about $2 a DVD. Would plan on selling it for, say, $10.00.

One thing I am wondering about - is there a good company I can use to get a decent shopping cart system to sell the DVD, that will take credit cards, paypal, etc., so I don't have to mess with that end of it?

Thanks! Feedback and holes in the plan would be much appreciated.
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Old 04-27-2006, 07:53 AM   #2
mdifilm
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this might work. i'm about to try some comment posting for my teaser for The Rapture soon, and see how much this would generate the 'noise' factor for me where they would spread it to their friends or their friends will 'check it out' or it gets deleted. hehe
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Old 04-27-2006, 08:07 AM   #3
JackRyanLangston
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There is always EBAY lol. You can pay in every format there. Just have people linked to your auction. Make sure you put the quanity at like a 100 so you dont have to keep remaking lots. Good luck, Semper Fi
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Old 04-27-2006, 08:12 AM   #4
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Let me know when it is up LADD so I can go ahead and buy it. I would honestly prefer ebay. I buy alot of crap off there. Mainly because most people dont mind sending to an FPO AP and shit like that. Get to work. I dont know how you do it while serving?
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Old 04-27-2006, 08:18 AM   #5
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Well, I don't know if EBay is the right choice - I'm selling to individuals. I'd like the shopping cart functions to blend seamlessly with a website I'd build for the movie...
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Old 04-27-2006, 08:23 AM   #6
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why not use paypal?
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Old 04-27-2006, 08:25 AM   #7
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I want to do paypal, but I also want to accept Visa, Amex, etc.
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Old 04-27-2006, 08:28 AM   #8
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Ladd, I know paypal takes credit cards, that's how I sold about 100 copies of A Jokers Card myself. people used paypal to pay for it. One thing that I do not like about paypal is 'it forces' you to create an account thought.

I am about to help a friend create a shopping card for his gallery so we thought of using Paypal for this as well.
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Old 04-27-2006, 08:37 AM   #9
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Yeah, I want to avoid asking potential customers to make a paypal account. I'd rather it act like a regular shopping cart from a larger company - like a Land's End or something like that.
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Old 04-27-2006, 08:41 AM   #10
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Actually, Paypal does NOT require the payer to have a paypal account.

Where are you hosting your site at Ladd? Does the host have a shopping cart system? You can't accept credit cards on your own site unless you have a merchant account or piggyback off of someone else's account. It might not be cost effective to get a merchant account. Plus, you'll need SSL certificates and the like to ensure customer data is not compromised on your site.
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Old 04-27-2006, 08:47 AM   #11
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Interesting. I've been looking at the Paypal thing - seems like the "pro" option might be feasible. Is that what you're referring to, Coot?
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Old 04-27-2006, 10:12 AM   #12
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We sold our DVD through a custom shopping cart at one time and it cost a fortune (fees, hosting, etc etc). Switched the whole thing over to PayPal and it's been great. Check it out (and buy 500 of them):

www.cayugalakewinecountry.com

With our narrative, we are in the beginning stages of setting up a CustomFlix account to sell the DVD through them. GREAT customer service and it gets your title listed on Amazon (if it's bought through Amazon you take a huge hit). What I REALLY like about CustomFlix is NO inventory. They take care of ALL that. I have a storage room stacked with 4,000 DVDs of the wine trail documentary that have to be sold, packaged, posted and mailed one at a time. It's an endless pile.

With CustomFlix, I have zero.
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Old 04-27-2006, 10:12 AM   #13
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No, I'm just saying that PayPal does not require payers to have a paypal account. They changed that requirement about two years ago.

I was referring to your website host having a shopping cart. Most of them have one already installed.
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Old 04-27-2006, 10:20 AM   #14
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Coot, thanks for the clearification, this what I noticed when using paypal, it asked for an email and a 'password' later on 3rd page.. then when you order again, you are asked to do the same and it automatically opens 'the account' page, and if you don't want to use the same info, you have to add an account again, so for me, that's almost like creating a new account in a sublte way. Anyway, I did this like last year...

Don't you have to subscribe to a credit merchant to use the shopping cart feature?

Last edited by mdifilm; 04-27-2006 at 10:26 AM.
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Old 04-27-2006, 10:21 AM   #15
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Quote:
Originally Posted by Alphie
With our narrative, we are in the beginning stages of setting up a CustomFlix account to sell the DVD through them. GREAT customer service and it gets your title listed on Amazon (if it's bought through Amazon you take a huge hit). What I REALLY like about CustomFlix is NO inventory. They take care of ALL that. I have a storage room stacked with 4,000 DVDs of the wine trail documentary that have to be sold, packaged, posted and mailed one at a time. It's an endless pile.

With CustomFlix, I have zero.
Interesting - although the costs seem to be fairly high on small quantities. Not counting time, I can generate a DVD for around $2 a piece while drinking coffee, eating a bagel, and sitting there in my boxers. Their costs, on the other hand, are $7.95 for 1-19 orders. Of course they are providing a box and slip inserts for the DVD's, I was planning on something simpler - like a netflix type of thing, DVD in a little mailing envelope and that's about it...

Would be interesting, though, if I got 500 orders and shipped it through them.
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