Hey, everybody.
I've come to quickly realize that using Facebook for marketing and networking is quickly losing its value. With all the new features & privacy settings, it is becoming not as effective as it once was. Charging $1 per message for people you aren't "friends" with at the moment cuts into the networking aspect. You can now lose your "friend adding privileges" if you send out too many friend requests that go unanswered for a specific amount of time.
The main thing I worry about now is that my posts and status updates only reach about 12% of my "friends". My business posts only reach about 20%.
"Facebook revealed that the average news feed story from a user profile reaches just 12 percent of their friends."
You can reach more people if you are willing to pay Facebook $5 so your post will reach 3K-5.5K people or $10 to reach 6K to 11K people.
It's severely hindered the visibility of my projects without me paying extra to promote my posts. I respect the fact that Facebook has to come up with new revenue streams and that they offer a free service, so I cannot get too upset. My main question is whether or not it's worth it to keep using it for marketing/networking reasons OR if there is a better way (currently or on the horizon).
Any thoughts?
I've come to quickly realize that using Facebook for marketing and networking is quickly losing its value. With all the new features & privacy settings, it is becoming not as effective as it once was. Charging $1 per message for people you aren't "friends" with at the moment cuts into the networking aspect. You can now lose your "friend adding privileges" if you send out too many friend requests that go unanswered for a specific amount of time.
The main thing I worry about now is that my posts and status updates only reach about 12% of my "friends". My business posts only reach about 20%.
"Facebook revealed that the average news feed story from a user profile reaches just 12 percent of their friends."
You can reach more people if you are willing to pay Facebook $5 so your post will reach 3K-5.5K people or $10 to reach 6K to 11K people.
It's severely hindered the visibility of my projects without me paying extra to promote my posts. I respect the fact that Facebook has to come up with new revenue streams and that they offer a free service, so I cannot get too upset. My main question is whether or not it's worth it to keep using it for marketing/networking reasons OR if there is a better way (currently or on the horizon).
Any thoughts?