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First look deal

In one of the screenwriting book, First look deal is defined as "When an individual or company must allow a studio the first right of refusal on purchasing and or producing a project".

I didn't understand the term 'the first right of refusal'. (Why would an individual would allow the right of refusal on purchasing the script?)
 
"First right of refusal" (more accurately "right of first refusal") means that the studio gets the first chance to produce/purchase, so the "individual or company" named in the contract cannot shop that script to any other party until and unless the studio turns down the script.
 
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