clearing cars and food product

Hey there need some advice on product placement. I have a script that goes into production in the new year and it contains sevral reffrences to popular cars and products such as a chevy truck and the leads obsession with coke products. I have no experience with this type of business and have been tasked with such. First contact - how do I find the right department to call. Second - am I asking for permission based on me paying them or giving them the opertunity to buy in to the production. Obviously any extra cash to pad production would be great but im not sure how to open. Any ideas appreciated. Thanks

M
 
Seems you're asking about two different things here... Getting permission to use/show/mention a product is one thing. Product placement is a different scenario where they pay you and in exchange you feature their product in your film.

For product placement of Coke products, specifically.. start here: https://applications.mediavestww.com/cokeproposals/

For permission to include it, the best place to start would be here: http://www.coca-colacompany.com/contact-us/

This took about 2 minutes of research with google... ;)
 
Thanks for the links. I guess my real question is how to aproach this. How much info do I give on the forefront? The film is dark but not exploitation by any means. Is there a chance in hell of getting this through without turning over the entire script?
 
Big companies tend to err on the side of safety. To them, it's often not worth risking losing some business (allowing their name to be connected with something dark) for such a small chance of promotion value.

As GA said, time to start on the revision.
 
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