Pet Peeve - People Can't Understand "For Credit Only" Requests?

I'm sure, like many of you I operate on a low-budget/low-budget productions. I'm wondering if this happens only to me, or is it common, and your suggestions on how to avoid such people.

The Scenario:
I'm the producer of a low-budget movie/short. I put up an ad clearly stating "for credit only" and people contact me with services because they want exposure. I find someone I want to work with and contact them to discuss what they are willing to do for the project given that is "for credit only". They explain that they would do x, y, z (such as provide 1 pre-made song, or a few hours of their time to help with editing, etc). Then we get to the written agreement stage (basically to cover each others behinds) and suddenly they stop talking "for credit only" and start demanding extra renumeration, such as: Cash up front, cash on completion, percentage of revenue (where by their percentage is far and excess the amount their work actually represents in the movie), royalty fees, etc.

One Example:
Talked to a local about writing a script for me, they have written a few small unpublished books and a few plays etc. But they are unpublished and have never had something turned into a motion picture. I start talking to them about the possibility they could help me with my next project and they seem very on-board (again for credit only - it would be their first story made into a movie so that is actually worth something to a newcomer vs. seasoned writer) and once I send them my list of available resources, cast number, etc, they turn around and ask for $5000 - far more than I had budgeted for the movie (capital equipment aside). Thats just aggravating...

What gives? This has happen to me quite a number of times in various production tasks. I know I'm asking for something for as close to "free" as possible, but I tend to be very clear from the beginning that there will be no cash in the transaction. Yet I'm still getting people who think they can smile and talk nice to me about my project, seem to go along with the idea but as soon as you get to the written agreement stage they suddenly want cold hard cash, and often more than I would pay for, if I was paying!

Do you have suggestions? Or am I just barking up the wrong tree thinking that credit means something to anyone?
 
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