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Old 07-15-2016, 09:10 AM   #16
NickClapper
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I would be very cautious with Facebook advertising – it is an extremely expensive way to get very few engagements, and I generally would advise against paid advertising for crowdfunding (especially when it's so ineffective at targeting people with the money to contribute).
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Old 07-16-2016, 04:30 AM   #17
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Originally Posted by NickClapper View Post
(especially when it's so ineffective at targeting people with the money to contribute).
You don't need people with money. The reason it's called crowdfunding is the backers don't have money anyway so they contribute in numbers to make an impact, as a crowd. That's why the majority of funding is from the $10 - $25 range.
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Old 07-16-2016, 06:32 AM   #18
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You don't need people with money. The reason it's called crowdfunding is the backers don't have money anyway so they contribute in numbers to make an impact, as a crowd. That's why the majority of funding is from the $10 - $25 range.
I think perhaps you are falling into a slight fallacy about crowdfunding.

If you're trying to raise $5000 then you would need 500 donations of $10. That's just a ridiculously time-consuming and inefficient way to raise that money. I wouldn't sniff at a $10 donation, cos any little helps, but when you're working on a crowdfunding campaign you have to hunt down those bigger, $100+ donations.

I also think you're mistaking the modal average of, say, $10-25, with the median average which will be a lot higher. Randomly selecting three recent featured projects from the KS website:

https://www.kickstarter.com/projects...i?ref=category £39,061 from 1,117 contributions: £34.96 ($46)

https://www.kickstarter.com/projects...tegory_popular $154,943 from 1,339 contributions: $115.71

https://www.kickstarter.com/projects...egory_featured €4,628 from 68 contributions: €68.05 ($75)

There's probably better data on this issue (and less anecdotal!) but I think it's worth illustrating the point because the most efficient way to handle crowdfunding is to chase people who have money (not to mention the fact that, if you're going to donate $20 to a complete stranger, you probably have plenty of disposable income anyway). With my crowdfunding campaign, we would never have got close to hitting our target had we not had two separate donations of £1000+. I appreciated people chipping in £10 or so, but all those £10 donations added up to little more than £500 or £600.
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Old 07-16-2016, 12:19 PM   #19
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Quote:
Originally Posted by amos View Post
You don't need people with money. The reason it's called crowdfunding is the backers don't have money anyway so they contribute in numbers to make an impact, as a crowd. That's why the majority of funding is from the $10 - $25 range.
That's the hope, isn't it? But it's not the reality.

To be clear, I am NOT talking about crowdfunding a project by famous
people or social medias “stars” with a huge following. I'm talking about
the average filmmaker like those of us here.

If you are crowdfunding under 2,000 then donations in the 10/25 range
might be the majority. Most likely those donations will be from friends,
family and people who know the filmmaker personally. But even then you
need to get 100 to 200 people to support you.

In the 2,500 to 10,000 range you are not going to be able to rely in friends,
family and those who know you; you need to expand beyond. Getting 500
to 1000 people who don't know you to donate 20 or 50 is nearly impossible.
You need people with money as Nick pointed out. People who can drop even
25 on a complete stranger have to have disposable income. You and I aren't
going to give 10 to 25 to a complete stranger just because they posted here
in indietalk and have drive and passion. Well, to be accurate I did. And you
gave 5.

Look at Paul's donations; 33 donated £20, 25 donated £10. Two people from
indietalk! That's terrific and he is very likely to reach half his goal. May even
go over that a bit. But he's not getting the 140 to 350 people he needs in
the 10 to 25 range.

Amos says he should buy a Facebook ad. What has your research shown,
amos? How much does a Facebook ad cost and what is the usual percentage
of people who click on it to those who donate 10 or 25? Have YOU (amos)
ever seen an advertisement on Facebook for crowdfunding and donated to
a complete stranger? How many times? What amount?

Here's hoping Paul gets to 50% of you goal...

and over!
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Old 07-16-2016, 01:38 PM   #20
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From my own experience running small $3 ads on facebook, I have to say it's pretty effective. Way better and cheaper than Google that's for sure. Let me illustrate with a little story. In the 1st 25 days of their campaign, the Ekster Wallet guys raised €200 000. Then they did Facebook ads on day 25 and got €100 000 from that in just 5 days. So a third of their funds came from 5 days of facebook ads and their biggest regret was that they didn't think about Facebook sooner.

As for me, I'll be running a campaign soon on Indiegogo and hopefully can be a case study for Indietalk on the virtues of Facebook Ads.
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Old 07-16-2016, 02:11 PM   #21
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As for me, I'll be running a campaign soon on Indiegogo and hopefully can be a case study for Indietalk on the virtues of Facebook Ads.
I look forward to that.

Your example is not at all what I asked about. I understand that a
product can benefit from Facebook ads - the Ekster Wallet guys sold
a tangible product and their minimum was $99. I understand that a
movie project with names can benefit from Facebook ads. I was
specific; a movie project with no names running an ad of Facebook.
There isn't a actual product, there is only the hopes and dreams of
a passionate filmmaker with (usually) little to no previous track
record. I'm curious if a $3 Facebook ad can inspire 1,000 people to
donate 10 to 25 to that kind of campaign.
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Old 07-18-2016, 03:35 AM   #22
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Hi guys, sorry I've not been replying. Theres some really good insight! So yeah, most people have been 10 and 20's.Had a few more 100's but yes, they are family. Two other 100's have been from strangers to me, but known to others involved in the project.

I didn't run the ads, (mainly as I haven't had chance) and my friend (if you read Den of Geek and read their top British Kick starter projects) who is making 'Ctrl Z' ran two little FB campaigns and got zilch. At this point I'm fine dropping a couple of quid see what happens.

Thanks for the positive vibes too, Rik
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Old 07-24-2016, 07:02 AM   #23
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PaulWrightyThen, I see you've reached 100% of your campaign. Congrats. What pushed you over the top?
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Old 07-24-2016, 07:38 AM   #24
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Congrats on reaching your goal - that's awesome!
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Old 07-24-2016, 06:14 PM   #25
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Just saw this... congrats!
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Old 07-24-2016, 06:37 PM   #26
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Grats homie! Well done.
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Old 07-25-2016, 03:35 AM   #27
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Hi guys! Thanks very much! I wanted to do a big announce but my weekend stopped me. Bloody family reunions

So I'm massively chuffed I have to say, and for a couple of hours definitely strutted more. Then I realised we shoot this weekend. No strutting now. Just panic.

A question though, I need a stunt hypodermic needle. Now I've contacted bloodythings and filmmedical, but on the off chance they don't have anything, does anyone have any advice on a prop like that? My initial thoughts are getting some real ones and having one that can be used to draw liquid into it, and one that is blunt that can be used near an arm and cut away before it touches the skin.

Any help would be amazing

And thanks again for your support guys
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Old 07-25-2016, 06:03 AM   #28
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Woohoo congratulations Paul!
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Old 07-25-2016, 06:18 AM   #29
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Woohoo congratulations Paul!
Cheers Nick
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