Thank you for the reply.
I understand what you mean. I will have to think about this, because as you say, it's about finding the right sollution.
Also, if they want money upfront, it most likly wont be the way I will go. All those "retainers" run up to big cash
That's true, but a normal person don't know how to negotiate such deals, so for instance if I'm making a film where I want Coca Cola or Pepsi placed, then I wouldn't know what to do from there.
There must be proffesionals for this
Oh okay, well my first question was, if there are any companies that hunt product placement for you?
For instance, you bring them the idea, and they find the relevant people and talk to them, fix you a deal? Just like agents for actors etc