Edge of Tomorrow - Renamed!?

sfoster

sfoster

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I haven't looked forward to a movie this much in a long time. I was pretty interested in it from the start, then really excited when I heard chris mcquarrie was brought on board for the script.

Unfortunately the release is delayed an extra month for netflix and red box, it's only available in october with an actual purchase.

But here's the interesting thing.. apparently now the name of the film has changed for a 3rd time.

It's now called Live. Die. Repeat.

Have you ever heard of a movie that bombed so badly that the studio felt renaming the movie months after it was released wasn't just feasible but the smart thing to do?
Click to expand...

And I thought Cinderella Man was a bad title!
 
Dammit. Edge of Tomorrow is a great name. I don't think changing it once was a good idea, let alone twice.

I didn't realize it was a box office bomb. Just goes to show box office success is often "not fair."

Warner Bros., get a hold of yourselves, and stick with the original title. Instead, do better other marketing.

Just speculating, but I wonder why it bombed? Perhaps many factors. I like Tom Cruise's movies a lot. And he seems like a good guy. But, anecdotally speaking, some women in my family don't like him on a personal level because they think he dumped Nicole Kidman. That might not be true or accurate, but that's what they think. They hold it against him. Now, if a lot of women share that sentiment, I wonder if it's enough to hurt ticket sales to females. Poor Tom. It's not fair; I'm sure it's too bad an actor can't have their personal life remain personal. But how can you live things like that down? Does it have an effect on ticket sales to females?

Anyway, like a number of ITers have said, it's an excellent movie. And it deserves better.
 
Well this article claims it bombed. Some people in the comments section say it didn't bomb it just 'underperformed'

And I've heard some people say that it was marketed terribly.
 
Production Budget: $178 million
Total Lifetime Grosses
Domestic: $100,206,256 27.1%
+ Foreign: $269,000,000 72.9%
= Worldwide: $369,206,256

http://boxofficemojo.com/movies/?page=main&id=allyouneediskill.htm

Domestic bomb.
Proly isn't making it's money back with global revenue either considering P&A expenses roughly double prodbudg.


And "Live. Die. Repeat." is its tag line, not its re-titling.
http://static.squarespace.com/stati...24765105/Edge_of_Tomorrow_live-die-repeat.jpg
http://pmcvariety.files.wordpress.c...ci-fi-action-film-edge-of-tomorrow1.jpg?w=670
http://artinsightsmagazine.com/wp-content/uploads/2014/06/968full-edge-of-tomorrow-poster.jpg

;)


UPDATE: I stand wrong-ish.
http://www.walmart.com/search/?query=edge of tomorrow
http://www.amazon.com/s/ref=nb_sb_n...d-keywords=edge of tomorrow&sprefix=edge+,aps
Technically it's been double-barreled.
 
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rayw said:
Production Budget: $178 million
Total Lifetime Grosses
Domestic: $100,206,256 27.1%
+ Foreign: $269,000,000 72.9%
= Worldwide: $369,206,256

http://boxofficemojo.com/movies/?page=main&id=allyouneediskill.htm

Domestic bomb.
Proly isn't making it's money back with global revenue either considering P&A expenses roughly double prodbudg.


And "Live. Die. Repeat." is its tag line, not its re-titling.
http://static.squarespace.com/stati...24765105/Edge_of_Tomorrow_live-die-repeat.jpg
http://pmcvariety.files.wordpress.c...ci-fi-action-film-edge-of-tomorrow1.jpg?w=670
http://artinsightsmagazine.com/wp-content/uploads/2014/06/968full-edge-of-tomorrow-poster.jpg

;)
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No it was retitled to Live Die Repeat: Edge of Tomorrow

For example, try searching to purchase it on amazon

http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias=aps&field-keywords=edge+of+tomorrow
 
EDIT: Ray posted while I was writing, but we were thinking the same thing.

sfoster said:
I haven't looked forward to a movie this much in a long time. I was pretty interested in it from the start, then really excited when I heard chris mcquarrie was brought on board for the script.
Click to expand...

I hope I didn't pump you up too much, by saying this is my fave movie of the year. It still is. :yes: It doesn't have something huge and mysterious to reveal, it's just a lot of fun and great execution. Good writing and fantastic pacing/editing.


richy said:
I didn't realize it was a box office bomb. Just goes to show box office success is often "not fair."
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It only bombed in the states. However, the studios don't get as big of a cut of foreign, so they consider it a bomb. This also happened with TERMINATOR: SALVATION. SALVATION made most of its money overseas, so it was considered a bomb, even though it made the same as STAR TREK, which made most of it, domestically.


EDGE OF TOMORROW:

Budget: 178 million
Domestic box office: 100 million
Overseas box office: 269 million
Gross theatrical: 369 million



Just speculating, but I wonder why it bombed? Perhaps many factors. I like Tom Cruise's movies a lot. And he seems like a good guy. But, anecdotally speaking, some women in my family don't like him on a personal level because they think he dumped Nicole Kidman....Does it have an effect on ticket sales to females?
Click to expand...


Yes, it does have an effect. Nicole was blindsided by that and it didn't help that Cruise was dancing on Oprah's couch, over Katie Holmes. To Cruise's credit, he has been a gentlemen while dumped by Holmes.

Paul Hogan dumped his wife for Linda Kozlowski, who he worked with on CROCODILE DUNDEE. After part 2, the guy's career was over.

Sylvester Stallone dumped his wife for Bridgette Nielson. COBRA and several other movies of his bombed. It took him many years (until CLIFFHANGER) to gain public favor.

Some others:

Mel Gibson
Woody Allen
Arnold Schwarzenegger
Kevin Costner
Meg Ryan (dumped Dennis Quaid, after an affair with Russell Crowe)
Hugh Grant
Ben Affleck and Jennifer Lopez stung each other, as the public seemed to hate that match up and break up.

There is also the opposite effect on the victim. Look at support for Sandra Bullock, after Jesse James cheated on her.
 
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That's very interesting. :yes:

Lesson: If you're a star, especially if you're a star, don't screw around on or dump your spouse...if you can help it.
 
richy said:
That's very interesting. :yes:

Lesson: If you're a star, especially if you're a star, don't screw around on or dump your spouse...if you can help it.
Click to expand...

Maybe for movie stars… certainly didn't do anything to hurt jimmy kimmel who divorced his wife once he became a celebrity. And then cheats on his current one and yet got his own show.

But i agree very interesting
 
I don't think it out-and-out bombed, but for a summer star-vehicle it could've performed better. It's overseas markets were, to the best of my knowledge, pretty good and it's a rare 'blockbuster' that was critically well received.

Let's be clear: Edge of Tomorrow is a crap, meaningless title. The studio bottled it on calling the film All You Need Is Kill, which is great but suited to a more 'mature' film. I actually think that Live, Die, Repeat would've worked as the title, but having this weird subtitling is just plain wrong. That's the sad fact: it was a pretty good film that was undermined by a lack of direction from the studio, which is especially disappointing given that I can't think of a recent blockbuster which has had such clear direction from its creative team.
 
To me, the heavy focus on the 'Live. Die. Repeat' tagline is what killed any chance of me seeing the movie. I might have been interested, but the constant repetition of 'live die repeat' in the trailers just irked me. I'm not even really sure why, maybe because it's kinda lame.

Looks like they tried to combine the tagline and the title, maybe they thought from a marketing perspective that it would work better. Personally, I like Edge of Tomorrow much better.
 
NickClapper said:
I don't think it out-and-out bombed, but for a summer star-vehicle it could've performed better.
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Remember that the studio usually only picks up about half of the box office - so that $100 million domestic box office is really only a $50 million return to the studio - less than 30% of the production budget. That's definitely a bomb from the studio's standpoint.

Foreign can vary quite a bit depending on distribution deals and exchange rates, but even if we use the same 50% that's $135 million for a total that just about breaks even with the production budget.

Of course the problem is the production budget doesn't include the marketing & promotional costs - which probably add another $50-100 million or more to the studios total costs, all of which is essentially a loss at this point. It's going to take a lot of video rentals to make that up...
 
ItDonnedOnMe said:
Remember that the studio usually only picks up about half of the box office - so that $100 million domestic box office is really only a $50 million return to the studio - less than 30% of the production budget. That's definitely a bomb from the studio's standpoint.

Foreign can vary quite a bit depending on distribution deals and exchange rates, but even if we use the same 50% that's $135 million for a total that just about breaks even with the production budget.

Of course the problem is the production budget doesn't include the marketing & promotional costs - which probably add another $50-100 million or more to the studios total costs, all of which is essentially a loss at this point. It's going to take a lot of video rentals to make that up...
Click to expand...

My point is not that it didn't under-perform, but that it didn't bomb.

I think that, domestic and foreign grosses combined, the film will probably make money on home video and streaming. Not much – not enough for a sequel (not that it would make sense for the film), but enough to avoid it being a complete 'bomb'.

This article puts in the context of other recent Cruise led films. The guy is box office repellant these days.
 
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I can see that, especially in comparison to something like Rock of Ages which only returned ~80% of it's production budget globally.

It certainly seems like Cruise's continued ability to headline major films is based entirely on his overseas draw - all of his recent films seem to be underperforming at the domestic box office and then make it up with their foreign take. I guess Rock is the only one that would truly count as a bomb, but it was also the lowest budget of his recent films and a musical - which seem to be a tough sell these days in general (it's currently ranked #25 domestically among musicals) - so it probably didn't hurt his career too much. When you take all his recent films as a whole though he does still seem to consistently return a profit on a global level.
 
I thought people didn't like Cruise because he's all weird and manic and a big shill for scientology and their ideologies... remember when he told that one actress that her postpartum depression wasn't real and that the medications were bad for her? Yeah, imho that's pretty fucked.

Maybe I was too young for the Nicole Kidman thing, but "as a woman," I couldn't care less about celebrity relationships.
 
I definitely think that the scientology thing has been more destructive than the Kidman/Cruz/Holmes relationships.

That, and the fact that, at 52, he's pretty old to be headlining action thrillers.
 
Yeah, they mismanaged this movie. It should've been a huge box office hit. Edge of Tomorrow fucking rocks!

It won't get one, but it deserves an Oscar nomination for Best Screenplay. It keeps the audience constantly guessing, always surprised, never knowing what to expect. That's quite the feat for a movie about a person who repeats the same day over and over again.

And Tom Cruise fucking nailed it! He may not be our favorite celebrity, but the dude is still one hell of an actor.

I recommend this movie to anyone, but especially to anyone who is a fan of the sci-fi genre. The fact that I have to go out of my way to make such a recommendation is testament to the fact that yeah, the studio kinda failed in their promotion of what should've been a run-away hit.
 
I watched it this week and it was awesome. Did not disappoint at all, it was a fantastic blend of comedy and action.

I hardly ever use twitter but I logged on to follow christopher mcquarrie.

Dude is tight with tom cruse :lol:

Valkyrie
Jack Reacher
Edge of Tomorrow

And now mcquarrie is directing MI:5
Obviously tom is as much of a believer in chris mcquarrie as I am.

Not a huge MI fan, they're okay. I don't like all the face changing stuff. But it definitely has me excited to see #5!
 
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