Hi, I'm Kneko Burney, founder & CEO of Eyesoda.com - a new social networking and streaming site where filmmakers and film lovers come together.
I plan to share my experiences getting this business off the ground, the successess as well as the failures, here in this blog. Of course, some might question my judgement for doing this, especially among filmmakers - who are my prime partners and audience. But, I believe in being honest and open. If I can't be honest with you about my business, how on earth am I going to create a community that really matters to independent filmmakers and lovers?
I hope you enjoy reading this blog, that you'll share lots of comments, ideas and criticisms and that you'll join Eyesoda.com and become a part of the movement!
I plan to share my experiences getting this business off the ground, the successess as well as the failures, here in this blog. Of course, some might question my judgement for doing this, especially among filmmakers - who are my prime partners and audience. But, I believe in being honest and open. If I can't be honest with you about my business, how on earth am I going to create a community that really matters to independent filmmakers and lovers?
I hope you enjoy reading this blog, that you'll share lots of comments, ideas and criticisms and that you'll join Eyesoda.com and become a part of the movement!
The economist and the indie filmmaker meet...
Hi, I'm Kneko Burney, the founder & CEO of Eyesoda.com, a new social networking, streaming site that brings indie fimmakers and the folks that love their films together.
My "day job" is as a market strategist for high-tech companies, where I spend my time conducting market research, developing complex models of a variety of markets and exploring the behavior of key customer segments. I love that kind of stuff. I am, for crying out loud, an economist by training.
But, as much as I am quantitative, I am a lover of film. Actually, watching movies is the only time my mind stops calculating equations of some sort. Instead, little brain starts dreaming and embracing the possibility and/or the reality of the film that I'm watching.
As such, Eyesoda.com is really a personal quest and a living daydream for me. I truly believe that the main stream media has too mcuh control on the images and archetypes that are embedded in our social consciousness. The only counter to this is independent film. Okay, that sounds melodramatic, but it's true.
How many African-Americans, Hispanics, Asian-Americans, women, gays & lesbians, transgender and disabled-Americans see themselves portrayed with dignity in Hollywood on a consistent basis? And, this is just a small portion of the list - it goes on and on. Independent film has been the outlet for these audiences since it's beginning in the 50's and continues to be an outlet for the marginalized, as well as for the folks the just see the world differently than the mainstream.
I celebrate the "minority" and the "outsider" and the "experimentalist" and the folks that have the guts the walk their own path. Yeah, I celebrate the "Independent."
Okay - I'm off my soapbox. Once I get started it's hard to stop. I look forward to your comments. From here on out, I'll be talking about my experiences as an Internet Entrepreneur trying to do something new. I hope you enjoy reading about my adventures and failures and I hope you'll support what I'm trying to do.
warm regards,
kneko.
My "day job" is as a market strategist for high-tech companies, where I spend my time conducting market research, developing complex models of a variety of markets and exploring the behavior of key customer segments. I love that kind of stuff. I am, for crying out loud, an economist by training.
But, as much as I am quantitative, I am a lover of film. Actually, watching movies is the only time my mind stops calculating equations of some sort. Instead, little brain starts dreaming and embracing the possibility and/or the reality of the film that I'm watching.
As such, Eyesoda.com is really a personal quest and a living daydream for me. I truly believe that the main stream media has too mcuh control on the images and archetypes that are embedded in our social consciousness. The only counter to this is independent film. Okay, that sounds melodramatic, but it's true.
How many African-Americans, Hispanics, Asian-Americans, women, gays & lesbians, transgender and disabled-Americans see themselves portrayed with dignity in Hollywood on a consistent basis? And, this is just a small portion of the list - it goes on and on. Independent film has been the outlet for these audiences since it's beginning in the 50's and continues to be an outlet for the marginalized, as well as for the folks the just see the world differently than the mainstream.
I celebrate the "minority" and the "outsider" and the "experimentalist" and the folks that have the guts the walk their own path. Yeah, I celebrate the "Independent."
Okay - I'm off my soapbox. Once I get started it's hard to stop. I look forward to your comments. From here on out, I'll be talking about my experiences as an Internet Entrepreneur trying to do something new. I hope you enjoy reading about my adventures and failures and I hope you'll support what I'm trying to do.
warm regards,
kneko.
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