I was recently told that my and my associate's production company name should change from Datmiznags Films. It's a name we've been using for years, and we enjoy using it very much. The suggestion came from a very reliable source- a high end marketing and business associate. He explained that the name would be too difficult to remember and spell and therefore would not market well. I'm kind of stuck on this one as I dont want to change the name....Any suggestions??
05-30-2006, 08:16 PM
Depends on what your goals are as a production company. If you do work for hire, the name matters. If you are directing your own films under this production company name, your real name matters more, and the production company could be called whatever.
05-30-2006, 08:27 PM
First.. how do you pronounce it?
Second.. what does it mean?
05-30-2006, 08:50 PM
It's pronounced Dat Miz Nags. It represents a nickname that my brother and I had as we were growing up. It started as Migs and then progressed.
05-30-2006, 09:12 PM
personally it's too hard to say. for parketing purposes and website name, etc., I'd just name it DMN Films.
It's too hard to say and you have two words that end in S which is like a double plural but it's not, it just makes it harder to say.
Like Indy said, how are you marketing your company? What does your company do?
Loud Orange Cat
05-30-2006, 09:18 PM
The complexity makes it unique.
You're going to listen to marketing people? Screw 'em. This is YOUR name. Don't let anyone tell you otherwise. Use it!
I like it. :yes:
05-30-2006, 10:29 PM
just do something very simple,if you want to make it 'popular' make it fun, make a company opening that progress from pronouncing it to it is shown, make it catchy with a cool short song/tune and with the pronounciation and so on... And starts putting that all over the places until people get used of it... eventually they will remember and never forget cause they will always 'connect' with a tune that is catchy that would keep them forever enjoying it.
No name is hard or difficult but it's how you get it out to the public that would make a different.
So, it's up to you and your production company to come up with a way to make this a memorable name, hence 'dress it up' to make it fun, catchy, interesting, etc. Just an example, many would know who is Yuen Woo Ping because it's everywhere and the name is associated with 'fight choreography', so all you have to do is to try to connect or associate the namewith something that it becomes a 'nick' for everyone's enjoyment...
it's not easy though, it might take some times to do that... but it's possible... Or, change the name to something much easier to market and to promote... :)
05-30-2006, 11:25 PM
I like it as Dat Miz Nags. It breaks it up and makes it easier to read and remember. I'm hearing a rap song in my head. Reminds me a bit of FUBU. What is your speciality? That might be something to consider as well. One idea I had was Crazy Sara's Discount Films. But that limits me to well, low budget comedies.
05-31-2006, 04:00 AM
If it was me, I'd go for either DaMN Films or DaMN IT! or you could go with DaMN NATION.
But, if I don't see why you should change. Marketing people, regardless of how well qualified, almost invariably get stuff wrong -- it's the nature of the business. Of course I could be wrong about this :lol:
05-31-2006, 06:32 AM
I really like MDM's idea. Make a jingle and put that jingle in a short and promote it. It would #1 be a sample of your work, and #2 it could get people to recognize and pronounce the name. It would make it unforgetable.
I mean there's a :30 commercial for a carpet store here in IL. THey've have the SAME jingle for 20 years. The jingle is their phone number "One eight eight two three hundred Empire".
Or out in CA there's "Cal Wothington and his dog spot" who sells cars and trucks.
I like the idea of creating a jingle for the name, put it in a short and promote the short.
05-31-2006, 07:24 AM
Hey Clive, I am a marketing guy!!! :P j/k
I do agree, marketing guys usually look at things at a bit different perspective and they use the common 'perception' that 90% of people out there have stupid mentality (look at all the tv commercials and such), and you'll know what I mean :)
One of the thing that marketing people would do is looking at 'the benefit factor' which how easily the name or product can be 'placed' out there, and so they would definetely suggest an easier name to go out, with a more 'unique' name, it requires more work (they probably wouldn't want to do too much work for pro bono) :)
I personally, think you have a chance with this unique name and if you 'brand' it right, you get it out there.
Well, look at now, everyone here loves it ;)
but who are we to used, we are just a bunch of filmmakers :)
05-31-2006, 08:17 AM
Hey Clive, I am a marketing guy!!! j/k
And I was advertising copywriter for eleven years -- and I'm almost always wrong. :lol:
Especially about advertising and marketing!
Loud Orange Cat
05-31-2006, 06:06 PM
Names aren't everything. There's a long history of popular names meaning something big... or nothing at all.
Cadillac: This means nothing.
Virgin: You've got to be kidding me.
Zoetrope: I have NO idea what Zoetrope means, but it's Coppola's production company.
If you make good movies that make people get emotional in one way or another, people will remember the name whether they can pronounce it or not.
Myself, I don't care how many people laugh at my company's name, but it's personal to me. :yes:
The MN science museum has one you can make your own animations and play with it.I couldn't resist...
Cad·il·lac (kăd'l-ăk', kä-dē-yäk') pronunciation, Sieur Antoine de la Mothe 1658–1730.
French explorer and colonial administrator who founded Detroit, Michigan (1701), and was governor of Louisiana (1711–1716).
Cadillac, Antoine de la Mothe (Fr. äNtwän' də lä môt kädēyäk') , c.1658–1730, French colonial governor in North America, founder of Detroit. Of the minor Gascon nobility, he came to America in 1683 to seek his fortune and lived for a time at Port Royal (now Annapolis Royal, N.S.) and then on a grant of land in present-day Maine. He became a favorite of Frontenac, the governor of New France, and in 1694 he was placed in charge of the frontier post at Mackinac. In 1699, Cadillac went to France to urge establishment of a post on the Detroit River, which he believed would offer a better strategic position against the English than Mackinac. Receiving a grant of land, trade privileges, and command of the new post, he set out with a band of colonists. Detroit was founded in 1701. Cadillac persuaded many Native Americans to settle near the new colony. In 1711 he was appointed to the governorship of the vast territory of Louisiana. He reached his new post in 1713 to begin an administration that was remarkable only for the frequency and fierceness of internal quarrels. He was recalled in 1716 and spent his last years in Gascony.
Cadillac's name lives on in General Motors' luxury Cadillac automotive line, the town of Cadillac, Michigan, and in Cadillac Mountain on Mount Desert Island in Maine.
Now Virgin... That's definitely a new one... LOL.
05-31-2006, 09:02 PM
Back in 1978 there was an up and coming actor with an outrageously strange, unpronounceable name. He had done a movie using a different, more pronounceable name a few years earlier, a documentary and some TV work but was having a hard time getting work.
Four years later that started to change and by 1984 this guy with an unpronounceable name and hard to understand accent was a name-above-the-title actor. Now the Governor of California, he made a strange name work.
Your company better be successful with a strange, unpronounceable name like that. It's ridiculous, but the marketing people might be right in this case. I would change it.
05-31-2006, 11:58 PM
Personally I think the name is rather unique and therefore has a chance of sticking in someones memory. The fact of the matter is that no one is going to remember who you are until you give them something to remember. Once you do that it doesn't matter what you call yourself - you will be known.
Then again, I'm not a marketing person.
06-01-2006, 05:16 PM
Just want to thank yall for the feedback. In the end, I think we are going to stick to Datmiznags Films. Keep your eye out- if we ever make it big, we have all yall to thank for our name.
06-01-2006, 10:38 PM
What the hell is so difficult to pronounce "Ahnold"?
06-03-2006, 03:26 PM
Yeah i was thinking that aswell. Arnold Schwarzenegger is not difficult for me to pronouce although i did learn german at school and was understood first time everytime in Cologne (or Koln in german).
Anyway a name is just a name and in the long term its the quality of your work which counts.