2 minute doc about how everyone smokes differently - http://vimeo.com/22124398

would love a critique

Is this a documentary, or a commercial?

Since this is your first post, I don't know if you're a serious filmmaker or not, so I'll give you the benefit of the doubt. This is very nice camera-work. The film looks beautiful.

But if you're trying to make a documentary, uhh, your message is muddled. This movie pretty much does absolutely nothing but make smoking look cool. You should send this to Altria, cuz they might give you money for it.

I liked it. Especially the "love will get you in the end" vibe.

Oh, and your aspect-ratio is jacked up. Everything is being stretched horizontally. Looks weird. Fix that problem and you've got a video that looks terrific.

Is this a documentary, or a commercial?

This. Whatever it is you shot, it wasn't a documentary.