Yep. That's the state of this business. People want to pay $1.00 to rent a movie if they can't download it for free off PirateBay. With the proliferation of RedBox, there's only room for "the hits". What does that leave indie filmmakers with? NetFlix paying you a one time fee of wholesale price to rent your movie out as many times as they can? That doesn't work for indie film makers either. Indie filmmakers need consumers that buy movies or rent from a "virtual store" and get paid royalties (not the NetFlix one time payment structure).
I hope there comes a day when renting any movie under the sun off your TV set becomes the norm. Or maybe a method whereby people download movies from Amazon or iTunes onto a memory stick that can then be connected to a TV set and watched easily.
It's already happening with music. Record stores are going extinct. People don't even like to buy CD's off Amazon anymore. They prefer digital downloads off iTunes and Amazon for their iPod. It's nice because artists who produce audio CD's (music, comedy, etc) don't need to deal with traditional distributors any more.
But for now nobody has the patience or know how to download and burn their own DVD's. There's gotta be an easier way if video contect will ever follow the path of audio content.