I don't really have a secret. I didn't go to a huge film school in NYC or Cali so I had to learn to make films on no money. So pretty much I learned to skimp. Thankfully I think we had a really good script to start from and I think that everyone attached knew that and was willing to work for food. It wasn't a period piece so costumes were really easy. And as far as equipment, I've just been slowly collecting my own equipment over the last several years which kept rental costs low. Didn't shoot HD cause I don't really see the need. I've already fooled several professionals that my Canon XL2 was HD so whatevs.
Really? Well...I'm guessing you have an extremely talented lighting designer. Because in all honesty, there is a huge difference between HD and SD. If you can really light the scene well, and are good at post correction...you may be able to get rid of the glaring home-movie quality SD tends to have.
The trailer I see above is good. The lighting is solid and stylized (blues and greens) and it lends itself well to the indie format. From what I can see of the cut, the imagery is good. It doesn't stand out as being home-movie quality...but there is still a certain aspect to scenes that are lit by daylight...you can't deny that.
Yes there are a few big name movies that have shot in SD...but they also used lenses, major post work and professional lighting designers/DP's...if you don't have the works...your SD picture will stand out as being SD.
In today's market, an early benchmark you want to hit is HD. I know there is debate about this...but I've talked to many people about it...no serious filmmaker wants to shoot on SD. The hardcore filmmakers are looking into prosumer grade, 3K+ raw footage, lenses, etc...the last thing on their mind is SD...because there IS a difference.
And to clarify...I absolutely believe a quality, good-looking film can be shot with SD...I'm just saying unless you know what your doing, you have the bells, whistles and talent to tweak it, and you're story lends well to it...SD is going to be a deterrent to distributors and viewers. Your film above may be fine in SD, and no one may give a hoot...but I'm sure there are certain shots you would have loved to be on HD. Some shots and lighting set-ups look fine on the XL2...but others stand out as being SD, don't they? Yup.
I'm only saying all of this because of your comment I've bolded above...because I feel there IS a need for HD...especially in this hardcore market, saturated with indie movies ( a lot of which have awesome equipment).