Title Design Fees

D

designer74

Hello All,
I am looking to see if there is a way to simplify what to charge for title design. Is there a ball park flat rate or maybe a percentage of total budget to determine a starting rate that is widely used. I can use a hourly rate, but I hate giving a quote that is too high compared to a total projects budget. So if I knew, say, that title design runs about 1/2% of a total budget then on a 100K project I could give a few pitches with one definitely in the $500 range and a few other ideas at varying prices. I know the title design fee is part of how a total budget is determined but most come to me estimating they can pull together X amount of dollars for a total budget.

Best to all.
 
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Find someone who has a nice After Effects template library. A lot of 3rd party companies have text templates. They might have something pre-designed that looks good. That eliminates a lot of work and saves you $$.
 
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I don't think there is a set rate. I'd try to avoid a flat rate for the same reason I always state - you can trapped into revision hell forever unless you are making a day rate or hourly rate, then contractually state that once it is approved (the first time), that any revisions will cost extra.

I love a good title sequence, as long as it's meaningful. I waver between simplistic and complex depending on the piece it's for.
 
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Thank you for the input. The template idea may be the way to go when it comes to very, very low budget projects that wander my way. I don't know if it is the actual budget or if it is even true but I came across the rough budget for The Village from M. Night Shyamalan which listed Title Design - $160K. That sure is something to strive for.

Best of luck to all.
 
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Movies like WOLVERINE and STAR TREK spend a lot of money on their titles sequences, and even then that includes revisions upon revisions as producers, the studio, and the director all put in their $.02 (and that really seems to add up when it costs $160,000).

I saw a DVD extra on IRON MAN just on their title sequences and how many variations and revisions it went through. I don't imagine it cost much less than $100K.

How do INDIE FILMS and regional project cost? Much like their budgets, fractionally cheaper.
 
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